Get Clients for Life
What’s the key to a successful online entrepreneur? A lot of people may think it’s having a bagillion followers. Or maybe having the best photos on your social media feed. Oh wait, it MUST be having the PERFECT product or service.
Nope. Nope. and Nope.
The key has nothing to do with you. It has everything to do with THEM.
Who is ‘THEM’? I’m talking about your ideal client or the person you serve throughout the life of your business.
If you’re like my kids and saying ‘huh’, let me break it down a little bit.
Every successful entrepreneur has identified a super specific ideal client that they think about when they develop their products and services, write their social media content and create their business offers. They have taken the time to learn about them as deeply as a star struck teenager knows their celebrity crush.
If you don’t know who your lifetime ideal client is,...
I didn’t realize it was a “thing.”
When I was first introduced to the concept of creating personal training experiences online, I was pretty surprised. But here I was, hiring a fitness coach to help me prepare for a bodybuilding competition - I never laid eyes on him, we never talked on the phone, yet he gave me a complete, high quality training experience.
Years later, here I am with a successful online personal training company of my own. I have clients across the US and even had clients in other countries. I use technology to create unique training experiences and post on social media to attract new clients...often times in my pajamas.
This is so different from the life I thought I would have. My parents made sure me and my siblings had excellent educations. My family and peers stressed the importance of professionalism, getting a good job and rising to the top of the organization. And like a dutiful young lady, I did just that.